Nick Butterfield – Freelance Graphic Designer – London

I have been a freelance graphic designer since 2004 and have enjoyed working with a wide range of clients both commercial and independent. Please take a moment to explore my site and learn about my work and my methods.

ABOUT ME

I am a highly motivated multi-disciplined freelance graphic designer from London. I strive to create clever, witty and memorable design to a very high standard. I have had the pleasure of working with a wide range of clients from small start-ups to large global brands and companies. My freelance clients have led me to design for a wide range of business sectors. This variety in my work builds and maintains a modern way of thinking in my design. Food and drink, entertainment, sports, charity organisations and consumer/retail are all areas I have had extensive experience in. I specialise in all forms of graphic design including print, advertising, branding, logo design, packaging, editorial/brochure design and merchandise. I create online elements such as adverts, banners, EDM’s and layouts for website design.

DESIGN ROOTS

Graduated from University of Gloucestershire with a Bachelor of Arts in graphic design. My career started designing DVD artwork for major film companies such as Sony Pictures, Lionsgate and Universal. A high standard and attention to detail was expected from these large global businesses. I have 3 years experience art directing reputable extreme sports magazines. Being organised and efficient with tight deadlines is key to delivering the premium quality the magazines demanded. I have 2 years experience as a senior designer for a high-end design agency working on iconic consumer brands including Russian Standard Vodka, Ferrero Rocher, nutella, Kinder Surprise and Kinder Bueno. Speed in creating diverse campaigns across each of the brands whilst maintaining the consistency and perfection expected was all in the agency’s nature.

 

The Work

Please take some time to look through the variety of design I do.

Horsemouth Snowboarding

Horsemouth Snowboarding

  • Client: Hosrsemouth Snowboarding
  • Involvement : Logo Design, Branding

About this project

Info coming soon!

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Vine Research

Vine Research

  • Client: Vine Research
  • Involvement : Logo Design, Branding, Illustration, Graphic Design, Artworking

About this project

Info coming soon!

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Banana Republic “HIGH FLYERS”

Banana Republic “HIGH FLYERS”

  • Client : Banana Republic
  • Role: Print, Web, Artworking

About this project

Info coming soon!

whitelines / 686 collab jacket

whitelines / 686 collab jacket

  • Client: Whitelines snowboard magazine
  • involvement : Graphic design, artworking

About this project

Info coming soon!

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REGGAE REGGAE SAUCE

REGGAE REGGAE SAUCE

  • Client: REGGAE REGGAE SAUCE
  • Involvement : Graphic Design

 

About this project

 

Levi Roots, Reggae Reggae Sauce. This brand was always destined to be a lot of fun to work with. Bright rasta reggae colours and shanty town imagery, what isn’t to like? In this promotion pitch the offer was for people to win either a ‘backyard party kit’ or ‘little Levi bottle holder set’. Each promotion was to be run through-out supermarkets and other retail outlets with advertising in print and digital format. A full social media campaign and website would also accompany each promotion.

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RUBY ELECTRIC

RUBY ELECTRIC

  • Client: Ruby Electric
  • Involvement : Graphic Design

About this project

A modern electric string quartet that have blended the new music of today with the classics of the older ages. The striking good looks and youth amongst the group has also brought more interest to these unique people. I wanted to give them a classic yet very fashionable font but ‘jazzed’ up to reflect their theme. The icon was as much a play on a ruby gem as it was the four string musicians.

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Russian standard vodka – gold

Russian standard vodka – gold

About this project

Info coming Soon!

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RUSSIAN STANDARD VODKA

RUSSIAN STANDARD VODKA

  • Client: Russian Standard Vodka
  • Involvement : Graphic Design, Artworking

About this project

Info coming soon!

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RUSSIAN STANDARD VODKA ORIGINALS

RUSSIAN STANDARD VODKA ORIGINALS

  • Client: Russian Standard Vodka
  • Involvement : Graphic Design, Artworking

About this project

Info coming soon!

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Whitelines Logo Design

Whitelines Logo Design

  • Client: Whitelines Snowboard Magazine
  • Involvement : Logo Design, Branding

About this project

Info coming soon!

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whitelines magazine / Ride snowboards collab

whitelines magazine / Ride snowboards collab

  • client: whitelines snowboard magazine
  • involvement: graphic design, artworking

About this project

info coming soon!

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FIXED MAGAZINE LOGO DESIGN

FIXED MAGAZINE LOGO DESIGN

  • Client: Fixed Magazine
  • Involvement : Logo Design, Branding

About this project

Info coming soon!

 

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PARKMEAD GROUP CANVASES

PARKMEAD GROUP CANVASES

  • Client: Parkmead Group
  • Involvement : Graphic Art

About this project

Info coming soon!

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INNERGROUND RECORDS

INNERGROUND RECORDS

  • Client: Innerground Records
  • Involvement : Graphic Design

About this project

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A new T-shirt design for DJ Marky and his record labelInnerground Records. A chance to display a flare with such a funky company. Based in Brazil and producing samba/salsa influenced drum and bass. I wanted to make this design a representation of the company by using humming birds facing urban scenery and cityscapes being reflected as palm tree lined beaches. The theme was to encapsulate the music, its origins and the imagery that it belongs to.

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Cycling Lessons

Cycling Lessons

  • Client: Richard Eason
  • Involvement : Layout and Design, Graphic Design

About this project

Info coming soon!

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Whitelines Snowboard Magazine

Whitelines Snowboard Magazine

  • Client: Whitelines Snowboard Magazine
  • Involvement : Layout and Design

About this project

A selection of the many front covers I designed during my years at Whitelines Snowboard Magazine.

Whitelines is the UK’s premier snowboard magazine. Printed in a coffee table format, it combines incredible images from the most respected photographers in the industry with in-depth articles that get you amped. Every issue of the magazine comes with a free gift on the cover and is filled with information for all types of snowboarder – from trick tips and backcountry advice to far flung travel features and high profile interviews. Whitelines is aimed simply at fellow riders – not a clique – offering a unique UK perspective on the whole world of snowboarding.

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Whitelines Snowboard Magazine

Whitelines Snowboard Magazine

  • Client: Whitelines Snowboard Magazine
  • Involvement : Layout and Design

About this project

I spent 3 seasons with Whitelines acting as the art director for the magazine. These are a handful of the articles I put together over the years. Whitelines is the UK’s premier snowboard magazine. Printed in a coffee table format, it combines incredible images from the most respected photographers in the industry with in-depth articles that get you amped. Every issue of the magazine comes with a free gift on the cover and is filled with information for all types of snowboarder – from trick tips and backcountry advice to far flung travel features and high profile interviews. Whitelines is aimed simply at fellow riders – not a clique – offering a unique UK perspective on the whole world of snowboarding.

Tip: Leave the gallery below to play or you can either swipe the picture or use your arrow keys to navigate

Kinder Surprise

Kinder Surprise

  • Client: Kinder Chocolate
  • Involvement : Graphic Design, Artworking

About this project

Info coming soon!

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hackett / aston martin

hackett / aston martin

  • Client: Hackett
  • Involvement: Graphic design, Artworking

About this project

Info coming soon!

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Kinder Bueno

Kinder Bueno

  • Client: Kinder Chocolate
  • Involvement : Graphic Design, Artworking

About this project

Info coming soon!

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SONY PICTURES

SONY PICTURES

  • Client: Sony Pictures
  • Involvement : Graphic Design, Artworking

 About this project

A selection of DVD covers and boxsets designed for Sony Pictures. My involvement in these briefs was from start to finish inclusive of the design and artworking. Each brief was led through the nature of the film often using the assets from their marketing/advertising campaigns.

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SL1 RECORD SLEEVES

SL1 RECORD SLEEVES

  • Client: Sam Lane
  • Involvement : Graphic Design, Artworking

About this project

The view you are looking at is of each record sleeve fully opened out.

Samuson Records represents all that is good out of country living and music producing, with the main man behind the controls, Sam Lane. Samuson Records brings a defined sound incorporating a whole host of different genres. In this album, “The Lost Project”, he has worked with an MC to create his first hip-hop album. The values behind him as a producer are that he is a man from the country, involved in organic sounds with a different upbringing to the mainstream hip-hop producer.

The album has been designed in a way to make it stand away from the mainstream aesthetic and give it its own class. What you see here is the front and back of each sleeve opened up. I wanted to display the origins of the sound but also involve images from the industry that it relates to. I spent time out in Berkshire shooting photos of bits and bobs around his studio and the landscapes it was situated in then proceeded to put them all together in a linear format.

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Fixed Magazine

Fixed Magazine

  • Client: Fixed Magazine
  • Involvement : Layout and Design

About this project

Info coming soon!

Fixed Magazine

Fixed Magazine

  • Client: Fixed Magazine
  • Involvement : Layout and Design

About this project

Info coming soon!

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Services

Advertising

I create advertising that has clever, engaging and clear messages. Messages that can be spread out across all platforms with intelligent strategies behind them.
Advertising plays a key factor in spreading the message about your brand, service or product. It comes in many mediums such as fliers, postcards, commercials, billboard prints, magazine adverts and online promotions. Advertising can be used for as little as promoting an upcoming event all the way through to a carefully planned campaign with an intricate strategy driving it. Advertising will bring you new business and maintain the confidence of your existing following. 

Branding

This is the complex part of your business. Branding is where you communicate to your audience who and what you are and how you differentiate from your competitors. It is the message you are giving to your audience that says ‘we can give you what you need’.
A logo and a slogan may play a big part in branding however it’s how you integrate it into you website, promotional material and packaging that really communicates the message to your audience. Strong branding should have consistency throughout and strategic ideas that put you ahead of the rest. Defining your brand is a journey. A journey where you learn goals of your company, the benefits and features of your products or services and learn the needs and wants of your current and future customers.

Logo Design

 After spending many hours developing a name for your business the next important step is creating the simple and memorable design that your audience will recognise you by. Most of us can put together a logo, however, making a successful and easily recognisable logo is only achieved through in-depth research, attention to the finest of details and plenty of design experimentation. I enjoy pushing my ideas as far as they can go until they are at the most simplified state possible whilst still containing the essence of the company, even in plain black and white. It’s understandable that the more simple a logo is the more it will be remembered. It only takes looking at something like the Nike swoosh or the Apple computers logo to see what is meant by that. Less is more! 

Merchandise

 One important reason to consider merchandising is how it allows you to stand out from the competition. In the market place your brand and reputation are the most important assets you have. With this in mind its obvious that the more exposure you have, the greater the chance you have increasing in both awareness and customer loyalty. An audience likes to be reminded that the brand they have chosen to follow has a widely followed reputation. Its a confirmation that you have made the right choice. Many sales are created on very little logic/fact based decisions and mostly on emotional ties to the brand. 

Packaging

 I enjoy creating designs that reflect the whole personality of a product and the brand associated with it. Exploring ideas to create that perfect balance of alluring graphics along with quality materials all the way through to the dynamic shape and the protection it provides for the product inside.
It’s a known fact that a high percentage of sales are made by how a product is presented to us. Packaging can even push us to buy products we wouldn’t normally consider affordable, so it’s clear that customers are drawn to products that look good. Of course the brand logo plays a big part in this game of attraction, but it is the visually appealing, clever and simple packaging which fills us with confidence when choosing a product. It is this emotional connection that ensures sales. Even basic elements such as fonts and colours help customers return to a product just through association with the brand. Bring authenticity to your packaging and your customers will choose your product time and time again. 

Print

 “Isn’t print dead?” I hear you say. This statement is actually a false belief. Although online content may be faster, cheaper and potentially gain higher exposure. However print material has many advantages over online content. The most obvious one being you can feel it, hold it, keep it forever if you like. Print advertising will grace the pages of magazines and leaflets ready for anyone to see, never to be lost in digital space. Print has the sense of being legitimate, there’s no fear of clicking it and infecting your life with spam or viruses. In branding, print gives strength to your brands identity through consistency. The use of the colours, fonts and imagery all play a part in maintaining brand recognition. Marketing uses print media in way to make sure that the material is being placed in front of the right target audience. There’s a reason when you look in your favourite magazines that the products/services being advertised catch your eye. There is also more chance that you will take the time to look over printed material in comparison to seeing it online where people generally skim through content. 

GET IN TOUCH - EVEN IF IT IS JUST TO SAY HI!

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