About this project
Levi Roots, Reggae Reggae Sauce. This brand was always destined to be a lot of fun to work with. Bright rasta reggae colours and shanty town imagery, what isn’t to like? In this promotion pitch the offer was for people to win either a ‘backyard party kit’ or ‘little Levi bottle holder set’. Each promotion was to be run through-out supermarkets and other retail outlets with advertising in print and digital format. A full social media campaign and website would also accompany each promotion.