LONDON BASED FREELANCE GRAPHIC DESIGNER

The Whitelines new logo was going to be a tough one to put together. I am the second art director of the magazine in the 12 years of its running and so felt that I should make my mark.

The logo has been put together using the Avant Garde font but with some small adjustments to it. I wanted to use this font as it created a real nice blocky yet smart logo for what is supposed to be seen as a smart coffee table publication within the extreme sports market.

Check out the layout design in the editorial section of this portfolio.