# Typography Concept
# 2004
This was a typography brief from University from which I won a commendation through the Young Creative Network. The brief was to design 4 different advertising concepts (2 displayed) for the Orange mobile company. We were given the text and the number that related to it. We had to consider where these adverts would be seen and how long the viewer had to consume it. I decided to run a theme throughout the designs that I felt represented the Orange company. I chose business, travel and on the move communication. The billboard advertising was primarily going to be seen by commuters and business people, so why ignore that fact, make them associated with it. I felt the play on car fuel gauges, speedometers (not shown), postage and travel cards (not shown) were all relevant to the audience.